Monday, 8 July 2013

Fitzrovia Chalkboard

Fitzrovia Chalkboard is a temporary installation that creates a single point of display for collective messages in the local community – a structure that is a massive writing surface for all to contribute. It is inspired by how local, independent businesses rely on the traditional chalkboard as a means to advertise and mark their place on the street, in a time when technology offers many alternatives. Fitzrovia Chalkboard is designed using such recent advances and the public are invited inside the structure to view its innovative construction.

Inspired by Ramboll’s recent Trada Pavillion, the structure comprises of 47 birch plywood panels joined together by steel hinges. It is designed using methods developed by Ramboll Computational Design to produce exact cutting patterns for digital fabrication.  All panels are numbered sequentially and this
approach ensures that all panels fit together to create the form in a quick assembly process.

Fitzrovia Chalkboard was conceived for the Great Titchfield Street Festival as part of London Festival of Architecture 2013. One of a number of events planned for the month long festival, the inaugural street projects will promote positive change in the area, transforming Great Titchfield Street – from Mortimer Street up to Langham and Foley Street – into a pedestrianised haven for the day.